Privacy Policy

At Vertrical, accessible from https://www.vertrical.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Vertrical and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Vertrical. This policy is not applicable to any information collected offline or via channels other than this website.

(1) Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

(2) Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

(3) THE USAGE OF ANALYZING, ADVERTISING AND OTHER TOOLS

We use the following tools to better understand user preferences through user actions:

1. The Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help analyze how you use the Website. The information generated by the cookie about your use of the Website will normally be transmitted to and stored by Google on servers in the United States. We use Google Analytics with the additional feature offered by Google for the anonymization of IP addresses: Google’s IP address is usually shortened within the EU and only in exceptional cases in the US. In any case they are saved in a shortened form. You can object to the collection or evaluation of your data by this tool by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

2. This website uses the Facebook Re-Marketing feature of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). Thanks to the Facebook Pixel we are able to show you relevant news and advertisements on Facebook – and to measure our marketing success. When you visit our website and accept the Facebook Pixel cookies, the Facebook pixel code establishes a direct link between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. As a result, Facebook can assign the visit to our pages to your user account. We are not aware of the content of the transmitted data and their use by Facebook. Also we can not associate you as a person with this data. See more details in Facebook’s privacy policy at http://www.facebook.com/about/privacy/.

3. This website uses Google Tag Manager, which allows site tags from applications such as Google Analytics can be managed over a surface. The tool Google (which implements the tags on this page and activated) Tag Manager itself is a cookie-free domain and does not collect personal data. The tool ensures the triggering of other tags, in turn, collect the data under certain circumstances. Google Tag Manager does not access this data. If deactivation was performed on domain or cookie-level, this will remain for all tracking tags that are implemented with Google Tag Manager.

The legal basis for the processing of the data described in the sections 3 (to the extent such data is to be considered Personal Data) is Art. 6 (1) sentence 1 lit. f GDPR (legitimate interests; the legitimate interests to use such data is that we analyze and use the respective data (i) to improve our Services, for example we want to gain a better understanding of your interests and needs regarding our Services, (ii) to help personalize your user experience, (iii) to protect the App against bots, abusive users and / or content by recognizing user patterns, (iv) to make you certain features of the Services accessible (without the use of such data some of the functionalities of the Services might not work or might not be accessible (this applies to the tools mentioned above in sections 3 1., 2., 3.,.; with regard to item (iv) such processing of data is also based on Art. 6 (1) sentence 1 lit. b GDPR (fulfilment of contract and pre-contractual measures)).

(4) How we use your information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

(5) Log Files

Vertrical follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Our Privacy Policy was created with the help of the Privacy Policy Generator and the Disclaimer Generator.

(6) Cookies and Web Beacons

Like any other website, Vertrical uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

For more general information on cookies, please read "What Are Cookies".

(7) Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Vertrical.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Vertrical, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that Vertrical has no access to or control over these cookies that are used by third-party advertisers.

(8) Third Party Privacy Policies

Vertrical's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

(9) CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to:

Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.

Request that a business delete any personal data about the consumer that a business has collected.

Request that a business that sells a consumer's personal data, not sell the consumer's personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

(10) GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

(11) Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Vertrical does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.