Privacy Policy

1 General

In the following we inform you about the collection of personal data when using our website.

With reference to the definition of Art. 4 No. 1 of Regulation (EU) 2016/679 (hereinafter referred to as "General Data Protection Regulation" or "GDPR" for short), the term "personal data" means all data relating to you personally are obtainable. This includes, for example, name, address, email address and user behavior. With regard to other terms, in particular the terms "processing", "person responsible", "processor" and "consent", we refer to the legal data protection definitions of Art. 4 GDPR.

In principle, we only process personal data insofar as this is necessary to provide a functional website and the content and services we offer. The processing of personal data takes place regularly only if you give us your consent within the meaning of Art. 6 Para. 1 lit. a) GDPR or the processing is based on statutory provisions, in particular through one of the items listed in Art. 6 Para. 1 lit. b) to lit. f) GDPR is permitted.

Your personal data will be deleted or blocked as soon as the purpose of storage no longer applies. Storage can also take place if this has been provided for by national or European regulations to which we are subject. In this case, the data will be blocked or deleted when the storage period prescribed in the respective regulations has expired. The latter does not apply if further storage of the data is necessary for the conclusion or performance of a contract.

If we use contracted service providers for individual functions of our website or if we would like to use your data for advertising purposes, we will inform you in detail below about the respective processes.



2 Responsible Authority

The person responsible within the meaning of Art. 4 No. 7 GDPR, the other data protection laws applicable in the member states of the European Union and other provisions as well as provisions with a data protection character is:

Nils Widal, Vertrical GmbH

Mozartstr. 28

89075 Ulm

Email: start@vertrical.com

Telephone: +49 731 850737 60



3 Data protection officer

You can reach and contact our data protection officer at the following address:

Daniel Fischer

Vertrical GmbH

Email: daniel.fischer@vertrical.com



4 Your rights

You have the following rights towards us with regard to your personal data:

  • the right to information,

  • the right to correction and deletion,

  • the right to restriction of processing,

  • the right to object to processing,

  • the right to data portability.

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.



5 Processing of personal data when using our website for informational purposes

If you visit our website without registering or otherwise providing us with information ("informational use"), we only collect the personal data that your web browser transmits to our server. If you would like to view our website, we collect the following data, which is technically necessary for us to enable you to display our website and to ensure stability and security:

  • IP address

  • Date and time of the request

  • Time zone difference to GMT

  • Website content

  • Access status (HTTP status)

  • amount of data transferred

  • Website from which you accessed our website

  • Web browser

  • operating system

  • Language and version of the browser

The aforementioned data are also stored in so-called log files on our servers. This data is not stored together with other personal data about you.

The collection and temporary storage of the IP address is necessary to enable our website to be delivered to your end device. To do this, your IP address must be stored for the duration of your visit to our website. The storage of the above-mentioned data in log files serves to ensure the functionality and optimization of our website as well as to ensure the security of our information technology systems. An evaluation of this data for marketing purposes does not take place.

Our legitimate interest in data processing lies in the above purposes. The legal basis for the collection and temporary storage of the aforementioned data and the log files is Art. 6 Para. 1 S. 1 lit. f) GDPR.

The above data for the provision of our website will be deleted when the respective session is over. The collection of the above data for the provision of our website and the storage of this data in log files is essential for the operation of our website. There is no possibility of objection.



6 Processing of personal data through cookies

We use so-called cookies on our website. Cookies are small text files that are stored on the storage medium of your terminal device, e.g. on a hard drive, and through which certain information flows to us as the place that sets the cookie. Cookies cannot run programs or transmit viruses to your device. This website uses the following types of cookies, the scope and functionality of which are explained below.

Cookies that are stored in your web browser:

Persistent cookies: These cookies are automatically deleted after a specified period, which can vary depending on the cookie. You can delete these cookies at any time in the settings of your web browser.

The processing of personal data by the above cookies serves to make our website more user-friendly and effective for you overall. Some functions of our website cannot be offered without the use of these cookies. In particular, some functions of our website require that your web browser can still be identified after changing pages. If you have an account, we use cookies in order to be able to identify you for subsequent visits. This avoids having to log in again every time you visit our website. The data that are processed by cookies that are necessary for the provision of the functions of our website are not used to create user profiles. If cookies are used for analysis purposes, they are used to improve the quality and user-friendliness of our website, its content and functions. They enable us to understand how the website, which functions and how often they are used. This enables us to continuously optimize our offer.

As far as cookies are involved that are technically necessary, our legitimate interest in data processing lies in the above purposes. The legal basis in these cases is Article 6 Paragraph 1 lit. f) GDPR. In all other cases, the legal basis is Art. 6 Para. 1 lit. a) GDPR (your consent).

The above cookies are stored on your terminal device and transmitted from there to our server. You can therefore configure the processing of data and information using cookies yourself. You can make appropriate configurations in the settings of your web browser, which you can use, for example, to reject third-party cookies or cookies altogether. In this context, we would like to point out that you may then not be able to use all functions of our website properly. We also recommend regular manual deletion of cookies and your browser history.



7 Further functions and offers on our website

In addition to the informational use of our website as described above, we offer various services that you can use if you are interested. For this, it is usually necessary to provide further personal data. We need this data to provide the respective service. The above data processing principles apply.

In some cases, we use external service providers who have been carefully selected and commissioned by us to process this data. These service providers are bound by our instructions and are regularly checked by us. As far as personal data is passed on to third parties in the course of services that we offer together with partners, you can find more information in the following descriptions of the individual services. If these third parties are based in a country outside the European Economic Area, you can find more information about the consequences of this circumstance in the following descriptions of the individual services.



8 Contact

If you contact us by e-mail, the personal data you send us with your e-mail will be saved. We also have a contact form on our website that you can use to contact us. The data you enter in the input mask will be transmitted to us and saved.

  • Salutation

  • First name

  • Surname

  • E-mail address

  • Phone

The data will only be used to answer your questions. Unless explicitly stated in this data protection declaration, the data will not be passed on to third parties. In addition, we record your IP address and the time of sending.

The processing of the above personal data is only used to process your inquiries. The processing of further personal data that arise through the use of the contact form provided on our website serves to prevent misuse and to ensure the security of our information technology systems.

This is also where our legitimate interest in processing your personal data lies. If you have given us your consent for this, the legal basis for processing this data is Art. 6 Para. 1 lit. a) GDPR. Otherwise, the legal basis for processing this data is Art. 6 Para. 1 lit. f) GDPR, especially in the event that your data is transmitted to us by sending an email. If you want to work towards the conclusion of a contract through your email, Art. 6 Para. 1 lit. b) GDPR is an additional legal basis.

Subject to statutory retention periods, the data will be deleted as soon as we have finally processed your request. If you contact us by email, you can object to the storage of your personal data at any time. We would like to point out that in this case your request cannot be processed any further. You can declare your revocation or objection by sending an email to our email address given in the legal notice.



9 YouTube

We include videos from "Youtube", a social media platform of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as "Google") on the websites of our website. When you visit a website that includes a video from YouTube, data is transmitted to a Google server and stored there. If you have a user account with Google and are registered, Google can assign the visit to your user account. Google stores this data as a usage profile and uses it for advertising, market research and / or needs-based design of its websites. Such an evaluation takes place in particular (also for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles. Please contact Google directly.

We integrate content from YouTube on the websites of our website in order to make this content immediately available to you without you having to call up the content separately on YouTube. This means that you can already use the functions of the social media platform YouTube on our website. This allows us to improve our offer and the user experience for you and make it more interesting. This also includes our legitimate interest in the processing of the above data by the third party provider. The legal basis is Art. 6 Para. 1 S. 1 lit. f) GDPR.

If you want to prevent data transfer, you cannot use the functions of Youtube. Regardless of this, we recommend that you regularly log out of your local user account after using a social network, but especially before activating integrated content, as this allows you to avoid being assigned to your profile with the respective provider.

Third party information: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland

Further information on data protection and data usage by Google can be found on the following Google website: https://policies.google.com/privacy?hl=de&gl=de



10 CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to:

Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.

Request that a business delete any personal data about the consumer that a business has collected.

Request that a business that sells a consumer's personal data, not sell the consumer's personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.



11 Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Vertrical.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Vertrical, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that Vertrical has no access to or control over these cookies that are used by third-party advertisers.



12 Third Party Privacy Policies

Vertrical's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.


Cookie policy 

What are cookies?

Cookies are simple text files that are stored on your computer or mobile device by a website’s server. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier, website’s domain name, and some digits and numbers.


What types of cookies do we use?

Necessary cookies

Necessary cookies allow us to offer you the best possible experience when accessing and navigating through our website and using its features. For example, these cookies let us recognize that you have created an account and have logged into that account to access the content.

Functionality cookies

Functionality cookies let us operate the site in accordance with the choices you make. For example, we will recognize your username and remember how you customized the site during future visits.

Analytical cookies

These cookies enable us and third-party services to collect aggregated data for statistical purposes on how our visitors use the website. These cookies do not contain personal information such as names and email addresses and are used to help us improve your user experience of the website.

Marketing cookies

These cookies enable us and third-party services to collect aggregated data for statistical purposes on how our visitors use the website. These cookies do not contain personal information such as names and email addresses and are used to help us improve your user experience of the website.



List of cookies


Analytical cookies


Google Analytics

We use "Google Analytics" on our website, a web analysis service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as "Google"). Google uses cookies, i.e. small text files that are stored on your device and that enable your use of our website to be analyzed. The information generated by the cookie about the use of our website is usually transmitted to a Google server and stored there. If anonymization of the IP address to be transmitted by the cookie is activated on the website ("IP anonymization"), your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server outside the EU and shortened there in exceptional cases. Google will use this information to evaluate your use of our website on our behalf, to compile reports on website usage and to provide us with other services related to website and internet usage. In doing so, pseudonymous usage profiles can be created from the processed data. The IP address transmitted when using Google Analytics will not be merged with other Google data.


We only use Google Analytics with the previously described activated IP anonymization. This means that Google will only process your IP address in abbreviated form. A personal reference can be excluded.


We use Google Analytics for the purpose of analyzing the use of our website and continuously improving individual functions and offers as well as the user experience. The statistical analysis of user behavior enables us to improve our offer and make it more interesting for you as a user. The legal basis is Art. 6 Para. 1 S. 1 lit. a) GDPR (consent).


You can also prevent the cookies generated by Google Analytics from being saved by making the appropriate settings in your web browser. We would like to point out that in this case you may not be able to use all the functions of our website. If you want to prevent the collection of the data generated by the cookie and related to your user behavior (including your IP address) and the processing of this data by Google, you can also download and install the web browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.


In order to oblige Google to process the transmitted data only in accordance with our instructions and to comply with the applicable data protection regulations, we have concluded an order processing contract with Google.


Third party information: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland


Further information on the use of data by Google, on setting and objection options and on data protection can be found on the following Google websites:


  • User conditions: https://marketingplatform.google.com/about/analytics/terms/de/

  • Overview of data protection: https://support.google.com/analytics/answer/6004245?hl=de&ref_topic=2919631

  • Data protection declaration: https://policies.google.com/privacy?hl=de&gl=de

  • Use of data by Google when you use our partners' websites or apps: https://policies.google.com/technologies/partner-sites?hl=de

  • Use of data for advertising purposes: https://policies.google.com/technologies/ads?hl=de

  • Settings for personalized advertising by Google: https://adssettings.google.de


The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected.



LinkedIn Analytics

We use "LinkedIn Analytics" on our website, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter referred to as: "LinkedIn"). LinkedIn Analytics stores and processes information about your user behavior on our website. For this purpose, LinkedIn Analytics uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and that allow an analysis of your use of our website.


We use LinkedIn Analytics for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. The statistical analysis of user behavior enables us to improve our offer and make it more interesting for you as a user. This also includes our legitimate interest in the processing of the above data by the third party provider. The legal basis is Art. 6 Para. 1 S. 1 lit. f) GDPR.


You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent LinkedIn from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below:



Please note that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. You can also prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.


Third-party information: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Further information from the third-party provider on data protection can be found on the following website: ahttps://www.linkedin.com/legal/privacy-policy




Marketing cookies


Facebook Custom Audiences

We use "Facebook Custom Audiences" on our website, a remarketing tool from Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as "Facebook"). Facebook Custom Audiences enables us to visit our website to display interest-based advertisements, so-called “Facebook ads”, when visiting the social network Facebook or when visiting other websites that also use Facebook Custom Audiences. Your web browser is built using “Facebook Custom Audiences” automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data that is collected by Facebook through the use of Facebook Custom Audiences. As far as we know, Facebook receives the information that you are receiving the relevant You have accessed part of our website or clicked on an advertisement from us If you have a user account b If you have Facebook and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, there is a possibility that Facebook will find out and save your IP address and possibly other identification features.

We use Facebook Custom Audiences for marketing and optimization purposes, in particular to place relevant and interesting ads for you and thus improve our offer and make it more interesting for you as a user. The legal basis is Art. 6 Para. 1 S. 1 lit. a) GDPR (consent).

The deactivation of Facebook Custom Audiences is also possible for logged-in users at https://www.facebook.com/settings/?tab=ads#_. In addition, you can deactivate cookies, which are used for range measurement and advertising purposes, via the following websites:

  • http://optout.networkadvertising.org/

  • http://optout.aboutads.info

  • http://www.youronlinechoices.com/uk/your-ad-choices/

Please note that this setting will also be deleted if you delete your cookies.

Third party information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

Further information from the third-party provider on data protection can be found on the following Facebook website: https://www.facebook.com/about/privacy



Facebook Pixel

We use "Facebook Pixel" on our website, a service provided by Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as "Facebook"). Facebook Pixel enables Facebook to display our ads on Facebook , so-called "Facebook Ads", to only show Facebook users who have been visitors to our website, in particular those who have shown interest in our online offer or in certain topics or products one click on our Facebook ads was redirected to our website. Among other things, Facebook-Pixel uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your device. If you are logged into Facebook with your user account, the visit will take place Our online offer is noted in your user account. The data collected about you is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, this data can be linked by Facebook to your user account there. We have no influence on the scope and further use of data that is collected by Facebook through the use of Facebook pixels. As far as we know, Facebook receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you have a Facebook user account and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, there is a possibility that Facebook will find out and save your IP address and possibly other identification features.

We use Facebook pixels for marketing and optimization purposes, in particular to place relevant and interesting ads on Facebook and thus improve our offer, make it more interesting for you as a user and avoid annoying ads. The legal basis is Art. 6 Para. 1 S. 1 lit. a) GDPR (consent).

You can revoke your consent to the above-described collection by Facebook pixels and the use of your data to display Facebook ads at any time. You can make settings regarding the types of advertisements displayed to you within Facebook on the following Facebook website: https://www.facebook.com/settings?tab=ads. Please note that this setting will be deleted if you delete your cookies. In addition, you can deactivate cookies, which are used for range measurement and advertising purposes, via the following websites:

  • http://optout.networkadvertising.org/

  • http://www.aboutads.info/choices

  • http://www.youronlinechoices.com/uk/your-ad-choices/

Please note that this setting will also be deleted if you delete your cookies.

Third party information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland

Further information from the third-party provider on data protection can be found on the following Facebook website: https://www.facebook.com/about/privacy. Information about Facebook pixels can be found on the following Facebook website: https://www.facebook.com/business/help/651294705016616



Google Ads (formerly Google AdWords)

We use "Google Ads" (formerly Google AdWords), a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as "Google") on our website. Google Ads enables us to draw attention to our attractive offers with the help of advertising material on external websites. This enables us to determine how successful individual advertising measures are. These advertising media are delivered by Google via so-called "AdServer". We use so-called ad server cookies for this purpose, through which certain parameters for measuring success, such as the insertion of advertisements or clicks by the user, can be measured. If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies usually lose their validity after 30 days. They are not intended to be used to personally identify you. The following information is usually saved as analysis values for this cookie: Unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the User no longer wants to be addressed). These cookies enable Google to recognize your web browser. If a user visits certain pages of an Ads customer's website and the cookie stored on their computer has not yet expired, Google and the customer can see that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Ads customer. Cookies cannot therefore be tracked via the websites of Ads customers. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data that is collected by Google through the use of Google Ads. As far as we know, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out your IP address and save it.

We use Google Ads for marketing and optimization purposes, in particular to place relevant and interesting ads for you, to improve reports on campaign performance and to achieve a fair calculation of advertising costs. This also includes our legitimate interest in the processing of the above data by the third party provider. The legal basis is Art. 6 Para. 1 S. 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all functions of our website to their full extent. It is also possible to prevent the storage of cookies by setting your web browser so that cookies from the domain “www.googleadservices.com” are blocked (https://www.google.de/settings/ads). Please note that this setting will be deleted if you delete your cookies. You can also deactivate interest-based ads via the link http://optout.aboutads.info. Please note that this setting will also be deleted if you delete your cookies.

Third party information: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland

Further information on the use of data by Google, on setting and objection options and on data protection can be found on the following Google websites:

Data protection declaration: https://policies.google.com/privacy?hl=de&gl=de

Google website statistics: https://services.google.com/sitestats/de.html



Google Ads Measurement

We use "Google Ads Measurement", a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as "Google") on our website. Google Ads Measurement stores and processes information about your user behavior on our website. For this purpose, Google Ads Measurement uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and that enable your use of our website to be analyzed.

We use Google Ads Measurement for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. The statistical analysis of user behavior enables us to improve our offer and make it more interesting for you as a user. This also includes our legitimate interest in the processing of the above data by the third party provider. The legal basis is Art. 6 Para. 1 S. 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent Google from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below:

  • https://adssettings.google.de

  • http://optout.networkadvertising.org/#!/

  • http://optout.aboutads.info/?c=2#!/

  • http://www.youronlinechoices.com/de/praferenzmanagement/

Please note that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. You can also prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.

Third party information: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland

Further information from the third-party provider on data protection can be found on the following website: https://policies.google.com/privacy?hl=de&gl=de



Marketing Solutions (formerly LinkedIn Ads)

We use "Marketing Solutions (formerly LinkedIn Ads)", a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter referred to as "Marketing Solutions") on our website. Marketing Solutions stores and processes information about your user behavior on our website. Marketing Solutions uses cookies for this purpose, i.e. small text files that are stored locally in the cache of your web browser on your device and that enable your use of our website to be analyzed.

We use Marketing Solutions for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. The statistical analysis of user behavior enables us to improve our offer and make it more interesting for you as a user. This also includes our legitimate interest in the processing of the above data by the third party provider. The legal basis is Art. 6 Para. 1 S. 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent LinkedIn from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below:

  • https://www.linkedin.com/psettings/guest-controls

  • http://optout.aboutads.info/?c=2#!/

  • http://www.youronlinechoices.com/de/praferenzmanagement/

Please note that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. You can also prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.

Third-party information: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Further information from the third-party provider on data protection can be found on the following website: https://www.linkedin.com/legal/privacy-policy



Twitter Ads

We use "Twitter Ads" on our website, a service of the Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland (hereinafter referred to as: "Twitter"). Twitter Ads stores and processes information about your user behavior on our website. For this purpose, Twitter Ads uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and that enable your use of our website to be analyzed.

We use Twitter Ads for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. The statistical analysis of user behavior enables us to improve our offer and make it more interesting for you as a user. This also includes our legitimate interest in the processing of the above data by the third party provider. The legal basis is Art. 6 Para. 1 S. 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent Twitter from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below:

  • https://twitter.com/personalization

  • http://optout.aboutads.info/?c=2#!/

Please note that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. You can also prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.

Third party information: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland. Further information from the third-party provider on data protection can be found on the following website: https://twitter.com/de/privacy



Twitter Analytics

We use "Twitter Analytics" on our website, a service provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland (hereinafter referred to as: "Twitter"). Twitter Analytics stores and processes information about your user behavior on our website. For this purpose, Twitter Analytics uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and that allow an analysis of your use of our website.

We use Twitter Analytics for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. The statistical analysis of user behavior enables us to improve our offer and make it more interesting for you as a user. This also includes our legitimate interest in the processing of the above data by the third party provider. The legal basis is Art. 6 Para. 1 S. 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent Twitter from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below:

  • https://twitter.com/personalization

  • http://optout.aboutads.info/?c=2#!/

Please note that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. You can also prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.

Third party information: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland. Further information from the third-party provider on data protection can be found on the following website: https://twitter.com/de/privacy



Twitter conversion tracking

We use "Twitter Conversion Tracking" on our website, a service provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland (hereinafter referred to as: "Twitter"). Twitter Conversion Tracking stores and processes information about your user behavior on our website. For this purpose, Twitter Conversion Tracking uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your device and that enable an analysis of your use of our website.

We use Twitter conversion tracking for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. The statistical analysis of user behavior enables us to improve our offer and make it more interesting for you as a user. This also includes our legitimate interest in the processing of the above data by the third party provider. The legal basis is Art. 6 Para. 1 S. 1 lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent Twitter from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below:

  • https://twitter.com/personalization

  • http://optout.aboutads.info/?c=2#!/

Please note that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. You can also prevent the execution of JavaScript code altogether by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent.

Third party information: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland. Further information from the third-party provider on data protection can be found on the following website: https://twitter.com/de/privacy


Where can I change my privacy settings?

Of course you are allowed to change your settings. Please click here to change them.



Which supervisory authority is responsible for us?

The supervisory authority responsible for data protection for us is the state data protection officer of Baden-Württemberg.



What does VERTRICAL do to protect the rights of those affected?

Of course, VERTRICAL safeguards the legally guaranteed rights of those affected. If VERTRICAL is responsible for data processing, VERTRICAL will be happy to inform those affected in writing on request whether and which personal data is stored about them. VERTRICAL will be happy to correct personal data. Under certain conditions, it is also possible to block or delete the stored personal data, provided that there are no statutory retention periods to the contrary. This must then be checked in each individual case.

In the case of order processing, the data protection responsibility lies with the client, so it can happen that VERTRICAL refers to the client to answer inquiries, as VERTRICAL is not allowed to answer these questions.



Storage period in accordance with statutory retention requirements (Art. 13 Para. 2 a GDPR)

Personal data are usually deleted within defined deletion periods.



Right to information, correction, deletion, restriction, data portability and objection (Art. 13 Para. 2 b GDPR)

As a person concerned, you have the right to information, correction and deletion of your data and to restriction of processing at any time, as well as a right to data portability. Please contact the person responsible using the contact details provided.



Right of objection (Art. 21, Para. 1 GDPR)

If your data is processed to safeguard legitimate interests, you have the right to object to this processing at any time using our contact details provided, if your particular situation gives rise to reasons that prevent this data processing. We will then terminate this processing unless it serves overriding legitimate interests on our part.



Right of withdrawal (Art. 13. Para. 2 c GDPR)

If you have consented to the processing of your data, you have the right to revoke this at any time for the future. This does not affect the legality of the processing up to the point of revocation. Please contact the responsible office using the contact details provided.



Right to lodge a complaint (Art. 13 Para. 2 d GDPR)

As a data subject, you can contact the responsible state commissioner for data protection and freedom of information in Baden-Württemberg at any time if you have any complaints.



Existence of a need to provide personal data (Art. 13 Paragraph 2 e GDPR)

The data collected are required for the implementation of Vertricals services.